Fiat heir/dragqueen-enthusiast Lapo Elkann was sitting court-side at Tuesday's Lakers-Raptors game when he touched an errant pass before Toronto could save it, giving possession to the Lakers and Kobe Bryant, who hit a game-winning shot with 1.9 seconds left. More »   ...read more

Fiat heir Lapo Elkann makes the Lakers' game-winning move - Click above to watch video after the jump Lapo Elkann is the grandson of Fiat founder Gianni Agnelli and is said to be heir to several Fiat thrones. While courtside at the Staples Center i   ...read more

Three words we haven’t seen together in 25 years — Fiat North America — now have a leader: Chrysler has appointed former Volkswagen and Ford marketing executive Laura Soave to lead the inexpensive Italian brand’s renaissance in the United States and Canada. Soave will report directly to Fiat chief Sergio Marchionne, who said in a statement [...]   ...read more

At the 2010 Geneva Motor Show Abarth will unveil the 500C, a refined and sporty model based on the Fiat 500. Among the features are the tuned exterior with an electrical soft top and a sporty six speed gearbox with steering wheel paddles.   ...read more

Italian car tuning studio, Fiat’s official tuning brand, has unveiled its latest work based on the FIAT 500C before of the italian convertible’s world debut at upcoming Geneva Motor Show. The FIAT Abarth 500C benefits from a more powerful turbocharged engine as well as chassis upgrades and a full suite of aero tweaks to reduce [...]   ...read more